GoodwillProject.site

Marat Mingazov

SEO Specialist | Engineer | Founder of Goodwill Project
Helping charities and purpose-driven businesses get found online through ethical SEO

My Journey

I’ve spent over 35 years working across different fields — from entrepreneurship and engineering to team-based SEO. Since September 2025, I’ve been focusing on comprehensive SEO for commercial and non-profit organisations, charities, and mission-driven initiatives.

What I’ve done before:

• 2019–2025: Lead Project Engineer at IP Mingazova O.V.
• 1998–2019: CEO / Chief Engineer at LLC “Goodwill”
• 1992–1998: Director of “Pearl of Baikal” LLC
• 1990–1992: Self-employed entrepreneur

Education & Qualifications

My background combines technical and economic disciplines:

• Bachelor’s in Economics (International Academy of Entrepreneurship, Moscow, 1998–2000, first-class honours, accelerated programme)
• Electrical Engineering Technician (Angarsk Polytechnic College, 1982–1986, full-time)

SEO Expertise & Tools

I’ve mastered the full SEO cycle: from technical audits and keyword research to building websites with content creation (semantic core), coding, and design. My specialities include:

• Technical SEO audits (indexing, speed, mobile optimisation)
• Content optimisation following E-E-A-T principles
• Setting up robots.txt and sitemap.xml
• Working with Google Search Console and Yandex.Webmaster

My toolkit: Screaming Frog, SiteAnalyzer, Keys.So, Word-keeper, Pixel Tools, Google Analytics 4, Yandex.Metrica, PageSpeed Insights, Validator.schema.org.

Why I Created GoodwillProject.pro

I believe technology should serve good. That’s why I created this project — so non-profits, charities, and mission-driven initiatives can access professional SEO without black-hat tactics, manipulation, or AI-generated fluff.

My approach is infrastructure SEO: from DNS and HTTPS setup to creating content that actually helps people. No templates, no “guaranteed top-5” promises. Just measurable progress and ethical methods.

Languages & Continuous Learning

I’m constantly learning and growing:

• English: A2 (working towards B1, regularly practising reading and writing)
• German: A1 (understanding simple spoken and written statements)
• Pali: reading original texts in Latin transcription (linguistic and philosophical interest)

I’m self-studying classic information retrieval texts: K. Manning’s “Introduction to Information Retrieval” and A.I. Cherny’s “Introduction to the Theory of Information Retrieval”.

Let’s Work Together

If you represent an NGO, charity, or mission-driven project and want to improve your website’s visibility on Google and Yandex — get in touch. First mini-audit is free.

“Do it right the first time. If you make a mistake — fix it immediately.”